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Creating a Trust Environment is a challenge for any business but particularly for the new and growing enterprise, knowing how and when can also be a question that many struggle with.
Let me start by saying I’m a writer, editor, and content strategist. And this short piece is about how you need one of those for your tech business. So is this a job interview? Maybe … want to talk? But even if we never do, or you find someone else (I’m not the jealous type!), you need to consult with an experienced content person — ASAP — when you’re launching a tech company.
I’ve talked to too many people in very different stages of digital scale-ups. Often, I hear two things: “I’m being scrappy and writing it myself” and — often the proposed reason for the previous quote — “I did not want to afford a content person yet.” Here are 5 top reasons why you have to get it in the budget (and also, if you don’t have a huge budget, try us anyway … how expensive do you think we are?!)
The world’s major gaming companies today have one strategic goal in common: ultimately, they all want to become platforms.
Apple and Google now boast billions of users on their app stores, Nintendo’s “My Nintendo” account program counts hundreds of millions of fans on console and smartphones, and Sony receives US$60 per year from each of their over 40 million so-called PlayStation Plus subscribers.
The best way to find the sweet spot for pricing is to not focus on pricing. “Whether you’re on a shoestring budget or comfortably funded, strategically thinking through how your software helps customers is a critical first step.” Save your money on the pricing consultant until you need one. Right now, the best way to…
Sales teams are the engine for growth for countless SaaS companies. Even if a SaaS company builds a great product, if they can’t sell it (profitably), they may not survive. Therefore, building a strong, enduring, and profitable sales team can be one of the most critical initiatives for any SaaS company. Connecting the Dots from…
There is little need to state how significant the COVID-19 pandemic is in terms of global health and economies. However, indications are that in both the short and longer term horizons, the market for wellness-related products is robust and indeed is likely to grow as consumers increase their focus on prevention vs cure, divert more…
The other day I was asked to share with some millennia tech founders unique experiences I made during crises so that I thought I would share it here as well. I think it’s true to say that I have had my fair share of living through crises! In 2003, I lived in Hong Kong during…