Mastering Value Creation™

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Featured Research

Mastering Value Creation by Centering Strategy and Execution

Harvard Business Review Analytic Services, produced in association with CovQ®, explores the growing importance of systematically connecting strategy and execution, and deploying intelligence to improve strategy yield, business performance, and shareholder value.

Alex Clemente on the HBR Analytic Services report

Alex Clemente, MD, HBR Analytic Services

Executive Brief

The Value Creation Management Platform

CovQ® is the end-to-end system of truth that turns strategy into compounded enterprise value, connecting the boardroom, leadership teams, and execution.

Organizations invest significant resources in developing strategy, executing initiatives, measuring performance, and creating value. Yet these activities are often managed across disconnected systems, teams, and processes.

CovQ®, Compound Value Creator Quotient, provides a cohesive platform for assessing, developing, prioritizing, executing, measuring, and continuously improving strategy. Existing strategies, initiatives, and operating plans can be integrated, aligned, and managed within a single environment.

By connecting intelligence, strategy, execution, progress, and accountability, CovQ® helps organizations improve alignment, strengthen execution discipline, increase visibility, and deliver measurable outcomes, including improved ROI, enterprise value creation, and market capitalization growth.

app.covq.com / reports / CovQ Score

CovQ Score dashboard — Value Drivers report

CovQ Score78

Whether the objective is growth, transformation, productivity improvement, operational excellence, enterprise value creation, or mission delivery, the challenge is the same: turning strategy into results. CovQ® is designed to make that process systematic.

It exists out of five modules

DEEP

Strategic Maturity

IMPACT

Strategic Leverage

CREATES

Execution Engine

VALUE

Progress Performance

BUILDING

Growth Enablers

In keeping with the management truism that you can’t manage what you can’t measure, organizations are learning that leveraging augmented metrics and data reflecting quantified capabilities and deficits can help keep value creation activities on track.
Harvard Business Review Analytic Services, “Mastering Value Creation”

Corporate IQ

The CovQ® Assessment quantifies Corporate IQ, providing visibility into an organization’s value creation potential, executive alignment, execution readiness, and opportunities for improvement.

Assess Value Creation & Strategy Execution Capabilities Augmented Value Driver Intelligence Strategy Development & Prioritization Strategic Initiative Management Progress & Performance Management Regular CovQ Assessment Intervals

CovQ It!

CovQ It! The Intelligence Instance

CovQ It! connects the CovQ methodology, results, and execution progress with your enterprise data, knowledge bases, and preferred AI/ML models through CovQ Logic. It structures, aligns, and manages them as one cohesive system around your enterprise systems to uncover opportunities and accelerate value creation through to completion.

The Benefits

Know and Improve Every Aspect of Your Business at the Pace You Choose

Increase Strategy Delivery Yield

Accelerate Time to Value and Results

Improve Productivity, Top and Bottom Line

Align the Organization Around What Matters Most

Strategy System of Record. Single Source of Truth.

Leverage Augmented Metrics for Better Decision-Making

Strategy Planning, Execution, and Progress Reporting Constant Delivery of Improved Outcomes Defined Priorities and Orchestrated Focus Know What Not to Do Build Organizational Discipline Build the Spirit and Mindset for Successful Strategy Execution Leverage Best Practices and Benchmarks Reduce Risk and Maximize Success Build Trust with Investors and Employees Create Transparency and Accountability Communicate Clearly with Employees and Stakeholders Connect AI and Human Intelligence Create a Cohesive 360° View of Value Creation Understand Scaling from Phase to Phase Continuously Monitor and Optimize Institutionalize and Operationalize What Works Unleash New Potentials Compound and Evolve by Design Strategy Planning, Execution, and Progress Reporting Constant Delivery of Improved Outcomes Defined Priorities and Orchestrated Focus Know What Not to Do Build Organizational Discipline Build the Spirit and Mindset for Successful Strategy Execution Leverage Best Practices and Benchmarks Reduce Risk and Maximize Success Build Trust with Investors and Employees Create Transparency and Accountability Communicate Clearly with Employees and Stakeholders Connect AI and Human Intelligence Create a Cohesive 360° View of Value Creation Understand Scaling from Phase to Phase Continuously Monitor and Optimize Institutionalize and Operationalize What Works Unleash New Potentials Compound and Evolve by Design

Built For

Built for Organizations Committed to Outperformance

Public Companies Growth Companies Private Equity Family Offices Growth-Stage Venture Capital Firms Consulting & Advisory Firms Executive Leadership Teams Finance & Strategy Teams VMOs & PMOs Transformation Offices

Engagements

Trusted by Operators, Investors & Thought Leaders

We were asked by CovQ to conduct research on value creation strategy. And I have to say, we were very excited by the opportunity mainly because the mission of Harvard Business Review is largely about executing your strategy or simply said getting strategy done.

Alex ClementeManaging Director, Harvard Business Review Analytic Services

The calendar has 1,500+ events, which is exactly the point, and also a lot to sort through. Here’s what we’d RSVP to first…

The Compounding Loft: Return on Intelligence Deployed

Selected as one of the Top 10 events at NY Tech Week 2026 by the a16z Tech Week team.

Katia Ameri Partner, Andreessen Horowitz (a16z)

Andrew Chen General Partner, Andreessen Horowitz (a16z)

a16z Tech Week team

For years, CFOs have wanted to connect strategic initiatives directly to ROI and enterprise value uplift. The real breakthrough is when execution can be managed and tracked all the way to measurable market cap impact. CovQ is definitely the missing system in the tech stack that makes this possible.

Rakib AzadCFO Alkira, ex-MongoDB, Investor, Advisor

Swiss Life Asset Managers in Germany is one of the early adopters of CovQ and is evaluating the platform as part of a pilot phase for the structured advancement and execution of its strategy (July 2026).

Markus KöpplHead of Corporate Development Swiss Life Asset Managers Germany

CovQ’s developments sound very promising. The model fits the times, with many exciting dynamics ahead. (June 2026)

Prof. Dr. Simon GrandProfessor of Strategic Management and Management Innovation, University of St. Gallen, co-author of the St. Gallen Management Model

Strategy formulation and strategy realization are not two distinct things, they are very much intertwined. If organizations are successful in relating these elements in a circular and systematic way, they truly begin to address value creation in their strategy. Harvard Business Review Analytic Services, “Mastering Value Creation”

Prof. Dr. Simon GrandProfessor of Strategic Management and Management Innovation, University of St. Gallen, co-author of the St. Gallen Management Model

My team, board, investors and I built IAS from a concept to a global company with more than 600 employees in nine years. We had big dreams and lots of ideas, but the key to our success was our ability to focus all of our time and resources on the limited number of strategic initiatives that really mattered. It would have been much easier for us to do this if we had a strategy platform of record in place that had powered, tracked and supported our rapid growth and ambitious expansion plans. The value creation system and business building platform CovQ makes a lot of sense to adopt early on for any business, but it’s especially relevant for growth companies in volatile environments like technology.

Scott Knollfmr. CEO Integral Ad Science

When it’s done right, your strategy is really pulling you into the future. It’s a set of consciously made choices about what are we going to do, what are we not going to do, and how that creates a future that meets our growth ambitions. Harvard Business Review Analytic Services, “Mastering Value Creation”

Prof. Rita McGrathStrategy Professor, Columbia Business School, best-selling author

“True story”: We were drafting the first business strategy for PRION sitting at the kitchen table at my home. As a result, we then applied a holistic and system-oriented management approach over our 16-year long journey of expansion. CovQ acted as our guide and mastermind all the way and throughout the sale and transition into Accenture, providing support, expertise, and specialists.

Chris FrimFounder, PRION (acquired by Accenture)

As a strategic partner of Microsoft’s Power BI business analytics solution, we, the Process Analytics Factory and provider of the PAFnow data mining tools, are scaling our global business in line with Power BI’s rapid market share expansion. Now we are using the comprehensive and clear results of the CovQ assessment to implement additional laser-focused strategies that are going to enhance our growth and value building journey for the years to come.

Tobias RotherFounder, PAFnow (acquired by Celonis)

I like the fact that it is a structured approach and that the CovQ Enterprise version can be customized to each business’s unique challenges and needs. As a result, companies have the necessary insights to draw the right conclusions and can make meaningful impacts in strategic yet agile ways to start compounding.

Prof. Keith WilcoxMacy’s Foundation Professor, Mays Business School, Texas A&M University

The CovQ approach of identifying and distilling crucial value drivers into the most relevant priorities has been critical to our launch. It is very helpful to seamlessly translate these priorities into strategies to build and improve our business operations. The refinement of strategies on an ongoing basis that are derived from regular CovQ assessments matches and reminds me of exactly how I used to provide clinical care. I am so glad we started to apply the CovQ management system in Perci’s mission to help families protect their loved ones and property from natural disasters.

Vivek Kaliraman, MBBS, PhDFounder / CEO Perci

I founded two companies, the first of which I sold to Mode Media Corporation in 2010 and the second to Yahoo in 2015. My latest entrepreneurial venture is MyStorage, Vietnam’s first tech-enabled, full-service mini-storage provider. We have adopted the CovQ value creation system at an early stage of our growth, as I wanted to formalize my learnings and experience from the past. By using the CovQ method, I’m able to execute on my strategy with consistency and effective follow-through, ultimately allowing me to expand the business in the most professional and successful possible way.

Aric AustinFounder/CEO MyStorage

As a creative studio and software development company serving clients around the globe like Airbnb, Aquiris, and Jamcity, keeps us incredibly busy at all times. We have embraced adopting CovQ as our executive management and communication system to make us stay on track with our strategy development, execution, and steady reporting. Especially in hybrid and remote work environments, we found it particularly important to measure executive team alignment, develop the most critical value drivers based on data and apply an integrated, systematic approach to foster our growth. In fact, CovQ is revealing itself as the tool you did not know you needed until you have it.

Diego FagundesCo-Founder/CEO Fuerza Studio

At the second CovQ Assessment, we saw a 20% increase in alignment across the leadership team. Even if you don’t immediately develop action items, it stays in the back of your mind.