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It has been for some time that people are being assessed in many ways, but how ‘clever’ companies are, has not been on the radar screen of any of us.
Direct-To-Consumer (or DTC) companies manufacture and ship their products directly to buyers without relying on traditional stores or other middlemen. This allows DTC companies to sell their products at lower costs than traditional consumer brands, and maintain end-to-end control over the making, marketing, and distribution of products.
The last three-plus Coronavirus months have been challenging in one way or another for almost all of us. I mentioned in my post ‘Never waste a crisis’ back at the beginning that I am going to ‘walk the walk’ and will be ‘doubling down’ on myself empowering others.
Not just the best product, but the right business model determines success or failure in today’s digital markets. Apple could outperform Nokia in the past, due to the changing the business model based on product platform. The interactions around the iPhone has been transformed into one and more platforms with the two million applications from the App Store and all other Ecosystems around the business model. Later on, Amazon could outperform the online competition based on the platform strategy with three million retailers created a superior offering.
The CEO’s job in the budget process is an art, not a science. Yes, the actual budget itself is a mathematical spreadsheet that needs to balance across every row and column. But a strong CEO knows how to use a budget like a work of art to drive priorities, create compelling messaging to all of the various parties, and powerfully motivate the teams. In my years as CEO, here’s what I’ve found to be the most important components in creating a powerful budget.
In Part 1 of this piece on minimizing Cultural Debt in your organization, we explored how some high level best practices for managing your consumer credit score (specifically the FICO score in the U.S.) can readily apply to intentional investment in employee goodwill.
I came from Ireland to New York City in the late ‘90s with no job or home lined up. All I had was a few hundred dollars to my name and a promise of a one-week couch crash from a friend whose roommate’s patience would turn into a pumpkin (one of those scary jack-o’-lantern ones) on night eight.
Creating a Trust Environment is a challenge for any business but particularly for the new and growing enterprise, knowing how and when can also be a question that many struggle with.
Let me start by saying I’m a writer, editor, and content strategist. And this short piece is about how you need one of those for your tech business. So is this a job interview? Maybe … want to talk? But even if we never do, or you find someone else (I’m not the jealous type!), you need to consult with an experienced content person — ASAP — when you’re launching a tech company.
I’ve talked to too many people in very different stages of digital scale-ups. Often, I hear two things: “I’m being scrappy and writing it myself” and — often the proposed reason for the previous quote — “I did not want to afford a content person yet.” Here are 5 top reasons why you have to get it in the budget (and also, if you don’t have a huge budget, try us anyway … how expensive do you think we are?!)