It all starts from the top. We all know that people, culture, and communication are at the heart of a business’s success and therefore ongoing strategy execution. Without great alignment at and from the top companies can not deliver their full potentials, however, how is alignment actually measured and systematically developed? The answer is it is not. It is mostly gut feel because there are not any integrated solutions that exist; hence we developed the CovQ Factor of Executive Alignment. 

We initially built the Compound Value Creator Quotient platform, aka CovQ, starting with an assessment that determines a company’s qualities and potential with respect to value creation. It is taken by the executive team/board who score sixty value drivers. The CovQ Score reflects the IQ of a company in the five segments: DEEP, IMPACT, CREATES, VALUE, BUILDING.  The result details can be put into action by applying data-driven strategic decision-making to define mission-critical priorities and dynamically evolve or transform on an ongoing basis. This process can be managed in the CovQ platform from A – Z. 

In order to create an environment which empowers the perfect delivery of the planned strategic initiatives and desired outcomes, the first necessary first step is to actually measure and create a maximum alignment at the board, executive, and management team levels. The CovQ Assessment provides these data points in the form of value drivers and measures the alignment and misalignment of the participants relative to the CovQ Score in total, per segment, and on every single value driver level. This allows us to calculate the CovQ Factor of Executive Alignment in detail.  Therefore, leadership can now define priorities and strategies to improve and develop alignments, ensuring the company is marching in the desired direction. This process can be managed in the CovQ platform so that maximum alignment is being created, managed, shared, and measured again. 

Which companies must know their CovQ Factor? 

Every ambitious and forward-thinking company should have this important data and in particular those in the phases below.

Scenario A – Change Urgency

In times when management needs to act immediately: underperformance, dramatic changes in the market, new regulations and laws, crises, or technology substitutions are all situations that require taking ownership and developing winning strategies quickly. In order to put those into action and get broad and deep buy-in, alignment must be a top priority and is an essential necessity. 

Scenario B – New Leadership, New Ownership

If there is a new leader, leadership team, or owner the CovQ Factor of Exec Alignment quickly creates visibility into the status quo of alignment, which allows immediate development of strategies to set the right focus and communicate with the goal of building and fostering alignment.

Scenario C – Smooth Sailing

Many companies are doing ok or feel that they are doing pretty much as well as they could. In this case, the CovC Factor of Exec Alignment might be relatively high, however, it may deteriorate over time as there is some form of complacency, lack of focus, and alignment may suffer over time. It is important to understand this as early in the process as possible and act.

Scenario D – Strong Growth Ambition / High-Performance Businesses 

In order to deliver strong growth, win market share, outperform the competition, stay always ahead of the curve and attract the best talent and investors the management team must be completely aligned. Therefore it is absolutely necessary, that alignment is understood, measured, monitored, and developed on an ongoing and proactive basis.

Key benefits

  • Data-driven, pro-active exec alignment management, monitoring, reporting
  • Quick, decentral, remote, instant, inexpensive, actionable, systematic
  • Free alignment building from gut feel
  • Team-building, collaborative and repeatable
  • Stand-alone or integrated with the CovQ management system

How do I get started? 

Contact the CovQ team and we will set up your account, support your communication, and share feedback and input on the results: value [@]

CovQ Score Value Driver Evolvement per Quarterly CovQ Interval:

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CovQ Factor of Executive Alignment and Upside:

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CovQ Reports Dashboard for Data-driven Value Creation Management:

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About the author:
Ralf Hirt Founder & CEO, 8W8 Advisors Inc., NYC
Ralf Hirt, launched 8W8 Global Business Builders to deliver on his vision to empower founders and business owners to deliver the full potential of their purposes and create compound value. Ralf has accumulated extensive experience throughout a diverse career encompassing volatile phases in the tech, marketing and commerce industries. He held operational executive positions (CXO, MD, VP) around the world including Hong Kong / China, Sydney / Australia, London / UK, Munich / Germany. Last but not least he relocated with DoubleClick (acquired by Google) from Asia to New York City, where he has resided since 2005. In other roles, he drove growth for tech companies such as Harri, TUNE (acquired by Constellation Software), MODE and fit CRM (acquired by Omnicom) as well as advising Prion Group from inception to the successful sale to Accenture.

As a ‘fun fact,’ whilst working with digital publishers and marketers from all over the world as well as circling the globe innumerable times by air and all forms of transport, he developed a desire to make these invisible global and local developments visible; putting things into perspective, creating a context and making the complex accessible. The result was 8W8, the ‘New World Modelling Engine,’ which he introduced in the fiction work 8W8 - Global Space Tribes in 2007 and as an extended edition in summer 2020.

Having worked in companies employing from thirty to several thousand people, mentored dozens of tech businesses, consulted to numerous investors, and benefitted from exec education at INSEAD, SGMI and Prof G (Prof. Scott Galloway), Ralf has consolidated all of his learnings in one cohesive and comprehensive entity. 8W8 Global Business Builders has developed the platform Bauhaus encompassing a method, a framework, know-how and people to create compound value and empower founders and business owners to achieve their full potential and maximise their success in the market.