Over many years, I held operational executive roles and had the opportunity to speak to many business scalers of ambitious growth companies with respect to their challenges. What strategy execution is concerned the consensus was very clear. It is a roller coaster that goes like this:

January: The strategy just got ready, just. A couple of tweaks on the model still necessary but will take care of this asap. Annual Kick-off meeting: ‘YEAH, baby! It is going to be amazing. Everything is addressed, aligned, could not be more excited, troops are fired up. Killing it! Go, go, go!’

February: Urgh! That large platform changed the ecosystem’s rules and conditions. Let’s better adapt quickly.

March: Damn, the largest client got acquired and the buyer is using the competitor’s solution. Let’s make good for this somehow elsewhere. 

April: The main investor asked us to look into acquiring their portfolio company, let’s create a tiger team (hint: investor wants to sell it really badly).

May: Ouch, need to get rid of a couple of folks to look more productive. Alright, doing it. Implications will not be that bad, pick those that suck anyways, the rest will be figured out later. 

June: New product release, wow! Clients like it, but it is not the instant game-changer illusioned.

July: Not much going on generally in July. Yeah, sure. Great excuse.

August: Ha, the small competitor got acquired. Call on its clients, be all over them.

September: How are we actually doing with our strategies? Well, skip it. Let’s focus on Q4 to make the numbers for the year somehow. 

October: All coming together next month. 

November: In December actually.

December: Let’s focus on next year and finalize our awesome strategy..

Repeat …: January: The strategy just got ready. Just.  … 

and the next roller coaster ride has just started.

100 %? Sounds familiar?

Interestingly, on two panels on the value creation of companies I chaired at events of the Horasis – The Global Visions Community and Mobile Growth Association’s MGS SCALE, the key findings, despite different audiences, included ‘boring is the new cool’ and ‘slow is the new black’ respectively. 

About the author:
Ralf Hirt Founder & CEO, 8W8 Advisors Inc., NYC
Ralf Hirt, launched 8W8 Global Business Builders to deliver on his vision to empower founders and business owners to deliver the full potential of their purposes and create compound value. Ralf has accumulated extensive experience throughout a diverse career encompassing volatile phases in the tech, marketing and commerce industries. He held operational executive positions (CXO, MD, VP) around the world including Hong Kong / China, Sydney / Australia, London / UK, Munich / Germany. Last but not least he relocated with DoubleClick (acquired by Google) from Asia to New York City, where he has resided since 2005. In other roles, he drove growth for tech companies such as Harri, TUNE (acquired by Constellation Software), MODE and fit CRM (acquired by Omnicom) as well as advising Prion Group from inception to the successful sale to Accenture.

As a ‘fun fact,’ whilst working with digital publishers and marketers from all over the world as well as circling the globe innumerable times by air and all forms of transport, he developed a desire to make these invisible global and local developments visible; putting things into perspective, creating a context and making the complex accessible. The result was 8W8, the ‘New World Modelling Engine,’ which he introduced in the fiction work 8W8 - Global Space Tribes in 2007 and as an extended edition in summer 2020.

Having worked in companies employing from thirty to several thousand people, mentored dozens of tech businesses, consulted to numerous investors, and benefitted from exec education at INSEAD, SGMI and Prof G (Prof. Scott Galloway), Ralf has consolidated all of his learnings in one cohesive and comprehensive entity. 8W8 Global Business Builders has developed the platform Bauhaus encompassing a method, a framework, know-how and people to create compound value and empower founders and business owners to achieve their full potential and maximise their success in the market.