In July 2021, 8W8 Global Business Builders provider of the Compound Value Creator Quotient platform and assessment, aka CovQ, ran a LinkedIn Poll addressing:

Founders – Executives and Management – Board Members – Investors

The Poll was posted on LinkedIn to:

8W8 Global Business Builders – Accenture Alumni – Google Alumni – In Touch – New York Venture Community – Others

The Poll existed out of one straightforward question:

‘How much would you be happy to pay per
year to increase your company’s IQ by 10%?’

LinkedIn original post example:

Breakdown of participation:

Key Takeaways

91 % find improving the IQ of a Company valuable and are happy to pay for it $30,000 or more per year

58% answered it is a no brainer to happily spend $250,000 a year for a 10% Company IQ increase 

9 % do not find improving the IQ of a company valuable and/or do not want or can not afford to spend $30,000

100% of Big Companies, Big Consulting and Big Investors are happy to pay for a Company IQ increase*

Generally, the more senior the individuals and the larger the organization the higher the enthusiasm to justify a higher price

In the examples of the poll, the ROI’s would be reached at either the same EBITDA or Valuation Increase as the cost of $250,000, $90,000 or 30,000 respectively

LinkedIn poll comment, by Erich Joachimsthaler, Ph.D., who is the Founder and CEO of Vivaldi, a strategic business transformation firm that focuses on brand, innovation, and growth; and the best-selling author of several books including ‘The Interaction Field: The Revolutionary New Way to Create Shared Value for Companies, Customers and Society’, ‘Hidden in Plain Sight: How to Find and Execute Your Company’s Next Big Growth Strategy’ and Brand Leadership: The Next Level of the Brand Revolution and over 100 articles. He studies the impact of technology on customers for brands and businesses from a demand-first perspective and works closely with senior executives inside companies.

Thanks to everyone participating in the poll. We hope all readers find the results useful.

For those interested in finding out the IQ of their company to start with, please feel free to take the Compound Value Creator Quotient, aka CovQ, assessment on, and for those keen on actually developing their CovQ and related value creation please check out the CovQ platform Always keep in mind that Deep Impact Creates Value Building. 

*for more details please contact value [at]

About the author:
Ralf Hirt CEO & Founder - CovQ by 8W8
Chief Executive Officer and founder, Ralf Hirt, launched CovQ by 8W8 with a vision to empower business owners, management teams, partners, and investors to achieve their full potential and create compound value. Ralf brings extensive experience from diverse roles across volatile phases in the tech, marketing, and commerce industries, holding operational executive positions worldwide, including Hong Kong/China, Sydney/Australia, London/UK, Munich/Germany, and New York City since 2005. Throughout his career, Ralf has driven growth for tech companies such as Harri, TUNE (acquired by Branch & Constellation Software), MODE, DoubleClick (acquired by Google), fit CRM (acquired by Omnicom), in addition to advising Prion Group from inception to successful sale to Accenture. A 'fun fact': Ralf's global experiences inspired the creation of 8W8, the 'New World Modelling Engine,' introduced in his fiction work "8W8 – Global Space Tribes" in 2007 and expanded in summer 2020. With a background spanning companies of various sizes and mentoring dozens of tech businesses, Ralf consolidated his learnings into CovQ by 8W8 leading to the development of the CovQ Value Creation OS and the briefing paper 'Mastering Value Creation by Centering Strategy and Execution' produced by Harvard Business Review Analytic Services in association with CovQ by 8W8.